VMCA

ANTITRUST

We work with our clients to formulate business strategies that fulfill company goals in full compliance of Brazilian antitrust law.

VMCA works to meet the specific needs of each client, which may encompass both the design of the case strategy and the representation of their interests in administrative and judicial proceedings.

Our multi-levelled analysis integrates a broad range of angles and theoretical perspectives surrounding the substantial, institutional and political issues at stake and relevant and potentially useful factors from the international experience without losing sight of the particularities of the Brazilian context.

The activities of our antitrust practice include:

  • Unparalleled expertise in the practices and proceedings of the Administrative Council for Economic Defense (CADE, the Brazilian antitrust authority), such as:
    • notification for mergers and acquisitions;
    • representation in investigations of cartel activity or abuse of market dominance;
    • antitrust general consultancy;
    • negotiations of leniency and settlement agreements and the circumstances in which consultations may be granted.
  • Monitoring and managing of antitrust remedies imposed by or negotiated with CADE.
  • Draft of strategies and representations in response to claims for damages.
  • Evaluation of the antitrust risks associated with business models, commercial policies, and product roll-outs and formulation of solutions for their mitigation.
  • Managing of judicial, contractual, criminal, regulatory and other repercussions that arise from antitrust investigation or prosecution.
  • Legal opinions for a variety of competition regulations and principles.

We also assist clients in the design and execution of competition compliance strategies for companies involved in unfair trade competition, which are accused of or subject to the employment of fraudulent or illicit means to obtain competitive advantages or to harm competitors by unfairly gaining market share.

COMPLIANCE

The growing effectiveness of Brazilian antitrust and anticorruption law has made companies more aware of the need to adequately align their business practices with conduct standards. Business ethics has thus become an element of the corporate agenda that cannot be neglected and, as a result, is reflected in corporate governance models.

REGULATION AND ADVOCACY

In addition to deploying their business model, analyzing competition from other firms and their relations with suppliers and customers, companies are increasingly investing in nonmarket strategies to ensure success in their endeavors and effective, productive engagement with regulators.

Such strategies demand deep awareness of the configuration of the rules and regulations that mold the market both through legislation and government agencies. VMCA works in a wide range of sectors, from those heavily regulated to emerging markets were regulation is not yet established, assisting both Brazilian and foreign companies, associations and other institutions, from various sizes.

It is our mission to evaluate the risks of regulatory agendas in the markets through constant monitoring and wide-ranging analysis, with particular attention focusing on shifts in public policy and the emergence of innovative businesses.

We help our clients mitigate the risks of entering regulated markets and maintaining a competitive edge in them by establishing preventive and reactive strategies to possible legislative proposals. We also possess skill and experience in negotiating solutions to conflicts with the public administration.

Regulatory impact analysis

In whichever areas our clients operate, we conduct regulatory impact analysis of the relevant laws and other norms; not only the ones in force, but also the potential impact of proposals in the early stages of formal elaboration, which includes the public consultation phase and that of deliberation in legislative committees.

The analysis is formulated in constant interaction with our clients to ensure their needs remain squarely in focus. Such analysis contemplates, among other services:

  • Regulatory diagnosis through the identification of pertinent norms, data collection and weighting, the degree of involvement and interaction of relevant actors and qualitative measurement of regulatory impact on the market.
  • Identification of regulatory alternatives backed by comparative cost-benefit analyses based on previously defined valuation standards.
  • Benchmarking applicable regulatory issues and regulations of similar or related sectors against foreign and international standards.
  • Assistance in altering institutional design to integrate institutional and regulatory frameworks that correspond to the idiosyncrasies of the Brazilian legal regime.
  • Preparation of legal opinions.
  • Impacts of new technologies on traditional business models and regulatory aspects
  • Assistance in determining the concrete implications of and changes required by different strategies for the implementation of intended regulatory alternatives.
  • Assistance with coordinating communication among the various institutional actors involved – regulatory agencies, legislative bodies and government institutions in general.
  • Legal representation of clients before government bodies within the executive, judicial and legislative branches, including participation in the monitoring and proposal of measures in legislative and regulatory processes, as well as during the formulation of public policies.
  • Assistance preparing for and representation at public hearings and consultations.

DATA PROTECTION AND PRIVACY

We assist both national and international companies, from a wide range of sectors and sizes, from big industries to startups and fastest-growing technology companies, in designing and reviewing internal and external data protection policies that ensure compliance with all pertinent norms at the domestic and international levels.

We also actively participate in the public-private interface in order to provide advice, evaluate risks, track and propose regulatory alternatives in areas pertaining to privacy in order to defend the interests and business strategies of our clients.

Our services include:

  • Adapting compliance programs to Brazilian and international data protection regulatory standards.
  • Performing due diligence to identify risks related to data protection and privacy.
  • Drafting and reviewing terms of use and privacy policies.
  • Assistance in the drafting of contracts involving personal data, and in the company’s data protection certification process.
  • Development of personal data impact assessments, as well as adequacy of processes and procedures to the Brazilian and international data protection legislation.
  • Assistance in commercial transactions involving international data transfer in accordance with the regulatory standards of the pertinent jurisdictions.
  • Benchmarking data protection standards and mapping them across foreign and international experiences.
  • Drafting legal opinions.
  • Assistance in the development and in the debate of self-regulation and best practices guidelines.
  • Legal representation before public bodies within the executive, judicial and legislative branches; monitoring and proposing legislative and regulatory initiatives, and participating in the formulation of public policies.
  • Representation at and assistance in public hearings and consultations.
  • Assistance coordinating communication with and among regulatory agencies, legislative bodies and government institutions in general.

THIRD SECTOR AND IMPACT INVESTMENT

We operate closely with civil society organizations and social enterprises in the planning, legal formatting, execution and evaluation of strategic social projects and their impact, especially in areas related to economic regulation and competition.

Among other activities, our practice includes:

  • Drafting contracts and agreements with private and public institutions, both domestic and international.
  • Strategic assistance in attaining finer definition of projects and programs that takes into consideration legal and political risks that may not be apparent to non-experts.
  • Assistance and representation of organizations before public bodies within the executive, judicial and legislative branches; monitoring and participating in the formulation, proposal, and approval processes of legislative and regulatory actions and the implementation of public policies.
  • Assistance in the negotiation with external sources of financing.
  • Development and designing of data privacy and protection policies.
  • Drafting and implementing legal responses and initiatives, such as legal opinions and amici curiae, for the defense of strategic interests of civil society organizations and social enterprises.