Behavioral economy and antitrust analysis: the homo economicus faces the homo sapiens
Article written by Vinicius Marques de Carvalho, Vitor Jardim M. Barbosa and Paula Pedigoni – published by JOTA on January 2018. “An important issue of traditional economic theory is that economists discard any factor that would not influence a rational person. Unfortunately, a lot of factors considered irrelevant do, indeed, matter”. [+]